This is going about as well as I expected it to.
I phoned mcgarrybowen in New York to inquire about getting in contact with creatives who worked on the Reebok Crosby ads. I was told that unless I know the names of the people I want to talk to, she can't help me. I've been able to track down names for the Gatorade ads, as they've actually won awards so there's lots of media releases about them, but I can't find anything about the Reebok ones.
As I've mentioned before, the Gatorade ones were done by Downtown Partners in Toronto, which has since shut down. I have names, and I've left a message with the PR director for Gatorade seeing if she happens to have any contact information for any of them, but I'm not hopeful. Otherwise, I may have home numbers for some of them that I found searching Canada 411, but nothing solid. I've also inquired about talking to Jeff Jackett, the Gatorade marketing manager, but I won't hold my breath.
I think from here, it really only gets sketchier; I don't have any solid contacts for Telus, Tim Horton's, or Upper Deck, and I don't imagine any of them being particularly helpful. I think my chances of talking to Pat Brisson (Crosby's agent) are about in line with my chances of getting hit by lightning. Same with Len Rhodes (VP Marketing for Gatorade).
It sucks, because this would be such a fascinating aspect to my project, but it doesn't seem to be getting off the ground. It doesn't help that phoning all these people makes me want to vomit, and I have the persuasion skills of a dog who has been sprayed by a skunk.
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